Marketing strategy

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Planning your marketing

Marketing is based on identifying and satisfying customers’ needs. It includes pricing, promotion and customer care. Here's how to get it right.

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New product development

How to turn an idea into a product, once you have decided to go ahead with it, including setting a spec and keeping costs under control.

Online marketing

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How to use Facebook to promote your business

Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an ecommerce website, many of your customers will want to keep in touch on Facebook.

Media advertising

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How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

Customer care

Sales

Market research

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Research for your marketing

Marketing research helps you better understand your offer and place in the market, and make better decisions as a result. Find out what it involves.

Direct marketing

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Writing a mailshot

If the mailshot targeting and message are right, you should get a positive response. If they're wrong, it is junk mail and a waste of time and money.

Exhibitions and events

PR

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