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Stay ahead in marketing

Stay ahead in marketing

December 02, 2009 by Alison Davey

I work with a lot with many small businesses - most days of the week!  Here is some advice if you are starting up or wanting to stay ahead of the game on the marketing front:-

  1. Have crystal clear and concise messaging
  2. Don’t give too much information away - concentrate on the benefits for your customers not you!
  3. Don’t strictly target your product or service – leave the door open for your customers
  4. Be clearly differentiated from your competition – seduce your customers with something unique to you and your business (not literally of course!)
  5. Have memorable marketing
  6. Be proud of your business
  7. Talk to a professional - we love to talk - but we have real eyes and we watch out for those all important customer and consumer insights!

Article originally appeared at Real Eyes Marketing Blog

Posted in Marketing strategy | Tagged vision, unique, strategy, plan, messaging, clear | 0 comments
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