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Here are some simple things you can do to get more footfall and win sales from people who would not otherwise know about your business.

Email marketing can be very effective - if you get it right. Jonathan Rodger offers ten key tips to ensure your email marketing pays dividends.

Instagram adverts were only introduced in 2013, but they're estimated to have already driven more than one billion user actions. How to get involved.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.

Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[