Marketing essentials

Online marketing

Business owner looking after his ecommerce business

Article

Essential guide to ecommerce

Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.

Social media

Advertising

Customer care

Sales

Market research

glasses resting on papers

Article

Keeping your eyes on the competition

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[