Your marketing plan

How to make an effective marketing plan for your small business, including choosing the marketing mix, setting objectives and tracking results.

Use our free marketing plan template to create a detailed marketing plan to help identify key marketing activities for your small business.

Is your marketing wasting money and profits? Discover the most common areas where your marketing budget could be going to waste and how to plug the gaps.

How to create a marketing action plan that meets your business objectives using SWOT analysis, sales forecasts, scheduling and measurement of results

Checklist: how to write a marketing plan for your business, including setting objectives, choosing marketing methods and tracking results.

How to make your small business look bigger, with the right name, branding, by using a virtual receptionist and by building an impressive website.

Ten ways to improve your offer: ideas and tips for making changes in your business that will drive sales and boost customer loyalty.[

It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

Five steps to forming strategic marketing collaborations with other businesses - one of the most cost-effective ways to reach new audiences.

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

Profitable marketing for small businesses means identifying gaps in the market missed by mass providers. These FAQs can help you get it right.

How to market your knowledge-based business; how to sell your own expertise as a consultant and build a strong reputation in a niche market.

How to promote a new offer using Google My Business, social media, email, events, sales promotions, affiliate marketing and press coverage.

To maximise your chances of succeeding in business, you must focus on the most effective routes to your market. Find out how to identify them.

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?