Do a SWOT analysis - overview
Where to start with SWOT analysis, what to include, where to find the information and how to use it to help your business survive and thrive.
HELPING SMALL BUSINESSES SUCCEED
Do a SWOT analysis
How to do a SWOT analysis. Identify the strengths and weaknesses in your small business and the opportunities and threats in your market.
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A competitor has opened up near my business
How to safeguard your business when a competitor opens up nearby, and even benefit from it in the long term: there may well be room for both of you.
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Essential guide to SWOT analysis
The essential guide to doing a SWOT analysis for your small business, identifying strengths, weaknesses, opportunities and threats.
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Do you know what your competitors are up to?
Keeping an eye on your competitors is essential in business: it can help you to identify your own strengths and weaknesses. Learn how it's done.
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How to compete with bigger rivals
Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?
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I'm too reliant on a single customer
Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.
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Why benchmark your business?
Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.