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Many companies do not understand the important differences between brand and marketing. Find out why the two are important, but in different ways.

How to use 11 key metrics to measure the performance of your online marketing, improve traffic to your website and turn visits into sales.

A free-to-use tool, Hootsuite can make Twitter management easier, more efficient and effective. We explain how to get the best out of Hootsuite.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[