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Does your business need an image make-over? Refresh your firm by improving everything from your website, logo and premises to your customer service.

Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.

Want to get more out of Twitter? Social media expert Gemma Went explains how to raise your game - including tips on posts, apps and strategy.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.

Even if you're flat out, generating sales leads allows you to be choosy about which jobs you take on. Ben Dyer looks at how to increase your leads.

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[