Marketing essentials

Online marketing

Social media

A yellow chick on a laptop keyboard | Twitter tips

Article

Twenty top Twitter tips

Twitter is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there.

Advertising

Small business team working on a direct marketing campaign

Article

What is direct marketing?

What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.

Customer care

A businessman waits in the reception of a big client

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Working with a big client

If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.

Sales

Market research

A marketing team analyse the lastest qualitative market research results

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What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[