Marketing essentials

'IDEA' written in white text with an orange background

Article

Great infographics made easy

Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.

Online marketing

Social media

Advertising

Female business owner writing an advertisement for her business

FAQs

Writing an advertisement FAQs

How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results

Customer care

Customer filling out customer satisfaction survey with a pen

Article

BSI customer satisfaction standards

BSI British Standards have published two standards to help organisations improve customer satisfaction. This article explains what they cover.

Sales

Market research

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[