Marketing essentials

Online marketing

Celebrating getting to the top of Google search rankings

Article

How to hit the top spot on Google

How to use search engine optimisation (SEO), quality online content and link-building to get your website to the top of Google search rankings.

Social media

Woman in black top using her phone to advertise on twitter

Article

An introduction to Twitter advertising

Twitter Ads allow you to amplify your tweets to a wider audience. Social media expert Alison Battisby of Avocado Social explains how to get started

Advertising

Customer care

Sales

Market research

Man holding a pen showing market research on a piece of paper on a clipboard

FAQs

Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[