Marketing essentials

Online marketing

Making sales via eBay and Amazon

Article

Selling on eBay and Amazon

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

Social media

Advertising

Female business owner writing an advertisement for her business

FAQs

Writing an advertisement FAQs

How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results

Customer care

Sales

An annoyed man stands with his arms crossed

Article

Understand body language in business

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Market research

A marketing team analyse the lastest qualitative market research results

Article

What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[