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Does your business need an image make-over? Refresh your firm by improving everything from your website, logo and premises to your customer service.

In a crowded list of Google results, a business with four or five stars will stand out - so how do you get positive reviews online?

Increasing your contacts on LinkedIn or Twitter can help you find suppliers, get a quick answer to a business question or generate new sales leads.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Customer service has never been so important, yet many firms seem to have lost sight of their customers' needs. You need to exceed their expectations.

Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[