Marketing essentials

A queue of potential different customers

Article

Why it pays to profile your customers

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

Online marketing

Website design

Article

Win sales through good website design

The design of your website has a direct impact on your number of sales conversions. But encouraging sales doesn't mean sacrificing good design.

Social media

Advertising

Brown leather wallet on a white piece of paper that says 'PROJECT'

Article

Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Customer care

Female customer care worker with a headset on smiling at the camera

Article

Customer care for small businesses

Customer care should be at the heart of your business if you want to build customer loyalty and bring in new business. Edwina Hughes explains.

Sales

An annoyed man stands with his arms crossed

Article

Understand body language in business

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Market research

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[