Marketing essentials

Online marketing

Social media

Advertising

Customer care

Sales

Market research

Business partners write their smal business marketing plan

Article

Q&A: Marketing plans

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[