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Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

The design of your website has a direct impact on your number of sales conversions. But encouraging sales doesn't mean sacrificing good design.

Facebook has many features that can help small businesses to reach new audiences. Gemma Went has six top tips on getting the most out of Facebook.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Customer care should be at the heart of your business if you want to build customer loyalty and bring in new business. Edwina Hughes explains.

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[