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Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.

How to promote your business and engage with people online by posting on social media platforms and blogging.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.

Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[