Online and PPC advertising

Our overview of the different ways to advertise online, how you pay for online ads, and how to make sure your ads are cost-effective

What is Microsoft Advertising and how does it differ from Google Ads. What Microsoft Advertising costs. How to use Microsoft Advertising to get better results from your PPC advertising

Google offers a range of free tools to help you get the most out of your Google Ads campaign. Read our guide to what they can offer your business.

Atlantic Trampolines is a specialist trampoline supplier that uses Google Ads to bring in orders. Founder Andrew Jardine reveals how.

Google Ads puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.

Pay-per-click advertising: How to choose the best PPC keywords for Google Ads and Microsoft Advertising

How to set up a pay-per-click (PPC) advertising campaign on Google Ads or Microsoft Advertising and get great results

Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer

How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness