Exhibitions

How to use business exhibitions, consumer shows and trade fairs to meet customers face-to-face, promote your business and sell products and services.

Exhibitions and trade shows are a good opportunity to promote your products and business and generate sales leads. Our guide to exhibiting successfully.

Exhibitions provide the opportunity to meet, connect and build rapport with prospects and customers. Here's how to make the most of exhibitions.

Many people attend business shows with good intentions, aiming to meet people, do business and generate sales. But often their objectives are too vague, and either non-measurable or unrealistic.

Getting your exhibition strategy right needs careful planning and a lot of hard work. Fiona Humberstone reveals ten mistakes exhibitors make - and how to fix them.

When attending a trade show, how can you make sure your exhibition stand attracts the right visitors? Here are ten tips to pull in the punters.

30 top tips to help you get the best out of exhibiting, from designing your stand to the most effective ways to engage with prospective customers.

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

Even if you aren't exhibiting, a business exhibition, event or trade show in your industry can offer a brilliant chance to research your market, make new connections and gain inspiration.

Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.

Unsurprisingly, everyone says that they do follow up after attending business events - but statistics don't bear that out. Simon Naudi explains how to effectively follow up leads.

Business events can be a great way to meet prospects and raise your profile - but they can be hard to get right. Small business owners describe how they get value out of exhibitions.

Exhibitions can be highly eco-unfriendly events - but consumers increasingly demand that businesses demonstrate their eco credentials. How to stay sustainable when exhibiting

How to put your business in the spotlight by holding a promotional event, and how it could help you reach and impress prospective customers.

It's not all cheap toys: merchandising can be a valuable means of connecting with customers, raising awareness of your brand and boosting sales.

To make the most of the opportunities to network at trade shows, you should plan your visit in advance. What you need to bear in mind.

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.