How to set up a niche business
Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.
HELPING SMALL BUSINESSES SUCCEED
Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.
Your website content should do more than just present information. It needs to engage the reader, boost your rankings and reinforce your brand.
Everything you need to know about using Instagram to promote your small business - from creating a style to making the most of hashtags
Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.
From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.
Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.
When it comes to product development, you cannot afford to get too personal. To give it the best chance in the market, you need an objective view.
What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[