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Rebranding your small business can give it new impetus especially your brand is underperforming. When to rebrand and how to make your new brand a success

Email marketing is an effective way to boost sales. Find out which subject lines have the biggest impact and why some advice may be misleading.

Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.

Even if you're flat out, generating sales leads allows you to be choosy about which jobs you take on. Ben Dyer looks at how to increase your leads.

Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[