Marketing essentials

Diverse group of male and female business people

Article

Marketing and sales recruitment

Marketing and sales recruitment is a vital part of building a solid marketing and sales team that can move your business to the next level.

Online marketing

Social media

Advertising

Customer care

Customer filling out customer satisfaction survey with a pen

Article

BSI customer satisfaction standards

BSI British Standards have published two standards to help organisations improve customer satisfaction. This article explains what they cover.

Sales

Market research

'Performance' written on blackbaord and measured by a tapemeasure

Article

Essential guide to benchmarking

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[