Mailings - overview
How to send effective marketing mailshots, direct mailings and flyers and maximise response from your target market to boost your sales.
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Mailings can take the form of emails, leaflet door drops or postal mailings of brochures, letters and other printed materials. Mailings can be highly targeted (to specific targets on a database) or more generic (to all the households in your local area).
Mailings can be an effective and low-cost way to raise awareness and bring in new local customers. They can also be used to stay in touch with existing customers and promote offers or share business news. Our guides will help you plan a mailing campaign, and explain how to legally build and use a mailing database and what to look for when buying a mailing list.
Browse topics: Advertising
How to send effective marketing mailshots, direct mailings and flyers and maximise response from your target market to boost your sales.
How to use a database to improve customer service and to support your marketing and sales efforts.
How to write to your customers directly and get results by using targeted and compelling mailings, mailshots, emails and e-newsletters.[
Are you handling customer data legally and is your marketing database up to code? Find out with this checklist.
Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.
Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.
Marketing flyers are a great way to promote your business in your local area; here’s how to produce your own leaflets.
Door drop mailings are highly targeted and effective, especially for small businesses targeting a local audience.
FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.
Frequently asked questions about designing, creating and printing marketing materials.
What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.
John Keating of Databroker explains how to source a mailing list for your marketing that is fit for purpose.
An essential guide to customer databases, direct mail and email marketing for small businesses.
Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.
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