How to set up a niche business
Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.
HELPING SMALL BUSINESSES SUCCEED
Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend finds out how small can be beautiful.
Online directories can be a low-cost way of driving potential customers to your website. But how do you know which you should be advertising in?
Luan Wise explains how LinkedIn works, who it is aimed at and how to get the most out of this business-to-business online networking platform.
Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.
Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.
Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.
New product research is absolutely vital before you go to market, to make sure you’re not about to launch a costly disaster.
What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[