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Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.

Want to get more out of Twitter? Social media expert Gemma Went explains how to raise your game - including tips on posts, apps and strategy.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.

Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[