Marketing essentials

Woman on the phone while using her laptop to talk to a customer in her ecommerce store

Article

Marketing your ecommerce store

Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

Online marketing

Social media

Advertising

Customer care

Sales

Market research

'Performance' written on blackbaord and measured by a tapemeasure

Article

Essential guide to benchmarking

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[