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How to make your small business look bigger, with the right name, branding, by using a virtual receptionist and by building an impressive website.

Simply having a website is rarely enough: you need to ensure the content is fresh, relevant and accurate. Find out how to produce effective web copy.

Everything you need to know about using Instagram to promote your small business - from creating a style to making the most of hashtags

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Market research expert Rob Sheldon explains the differences between qualitative and quantitative research and the role they play in market research.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[