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How to market your knowledge-based business; how to sell your own expertise as a consultant and build a strong reputation in a niche market.

You meet someone at a networking event and take details. Can you start sending them your email newsletters right away? Or should you ask permission?

Advertising on Facebook can help you reach a targeted audience cost-effectively. Gemma Went shares some tips and tricks to help you get started.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Customer service has never been so important, yet many firms seem to have lost sight of their customers' needs. You need to exceed their expectations.

Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.

Bristol-based Kabuto Foods aims to take instant noodles to a whole new level. But what what inspired Crispin Busk to launch the business?

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[