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Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.

Online social media platforms such as Facebook and Twitter have moved into the business mainstream - but the law isn't always clear.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.

Websites like Rated People, Checkatrade and My Builder put homeowners in touch with tradespeople. Ben Dyer investigates the power of referrals.

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[