HELPING SMALL BUSINESSES SUCCEED
Marketing blog
Latest blogs
Ad-tech, advertorials and attention-based advertising
Looking for a way to stand out from the crowd? Discover how advertorials can capture and hold potential customers' attention.
Date: 24 October 2024 By:
The impact of AI on keyword research and SEO optimisation
AI tools are impacting keyword research and website optimisation becoming a valuable tool for those who know how and when to utilise it. Learn how.
Date: 22 October 2024 By:
Expand your business into wealthy overseas markets
Ambitious small businesses often look overseas for the next step in their growth plans. Dubai could be a lucrative first step in your overseas strategy. Here’s how you could enter this profitable market.
Date: 10 October 2024 By:
Top strategies for building a strong online presence
Standing out online in a crowded marketplace is not without its challenges. Discover five steps to social media success.
Date: 9 October 2024 By:
Maximise your social media marketing reach
With all the social media platforms, it can be difficult to know which platform and strategies you should use. This article provides essential tips that will help your social media marketing succeed.
Date: 1 October 2024 By:
Why email marketing is more important now than ever
Email marketing has been a staple part of most small businesses marketing but with constant updates to SEO and social media marketing, email has become the one medium you can rely on.
Date: 11 September 2024 By:
Best virtual call centre software for small businesses in the UK
Delivering excellent customer service as a small business in the UK can be made much easier with the introduction of virtual call centre software. We look at seven of the best.
Date: 2 September 2024 By:
Web developer vs. software developer
What is a web developer and how is it different to a software developer? We will explore what each role involves, how much they make, and which is the right role for you.
Date: 23 August 2024 By:
Strengthen client relations with thoughtful Christmas gifting
Christmas can be the perfect time to strengthen client relationships. Here's how a little forward planning and Christmas gifting can boost your brand reputation.
Date: 8 August 2024 By:
How to promote your business with Instagram influencers
Partnering with the right influencers can take your small business to the next level. Discover how you can use influencers in your marketing and brand awareness activities.
Date: 6 August 2024 By:
Elevating your agency brand: top tips from insiders
How do you take your marketing agency to the next level and stand out from the competition? Tom Welbourne of The Good Marketer shares his top tips.
Date: 5 August 2024 By:
Breaking out of the silo
James Bennie, Area VP, Customer Success at impact.com, reflects on a session about breaking down silos and buying in to partnerships, at the recent iPX 2024 event in London
Date: 1 August 2024 By:
From micro to mighty: scale your business with smart marketing
Achieving the transition from start-up, micro business to scale up is no mean feat. We share some top tips to turbo-charge your growth strategy.
Date: 31 July 2024 By:
How does your content stack up against AI-generated content?
To stand out from AI-generated content, focus on creating unique value through proprietary data, real-world experience, and dedicated effort. This approach enhances SEO, builds credibility, and attracts new customers more effectively than relying on generic AI outputs.
Date: 29 July 2024 By:
Prepare your business for sale in 2024
Selling your business in 2024 requires meticulous planning, from evaluating its value and analysing financial performance to marketing and finding the right buyer. Understanding your reasons for selling, preparing thoroughly, and ensuring a smooth transition are crucial for maximising your business's worth and ensuring a successful sale.
Date: 24 July 2024 By:
Unveiling future trends in marketing
Changing client behaviour, digitisation and new technology, have transformed marketing. In this article, we explore how marketers must adapt their marketing tactics to remain competitive.
Date: 3 July 2024 By:
Five public relations mistakes you need to avoid
Public relations play a crucial role in shaping your business' reputation. Good PR can elevate your brand but mishandling public relations can be catastrophic. Here are five pitfalls to avoid.
Date: 2 July 2024 By: