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How to promote your business with Instagram influencers
Partnering with the right influencers can take your small business to the next level. Discover how you can use influencers in your marketing and brand awareness activities.
Date: 6 August 2024 By:
Elevating your agency brand: top tips from insiders
How do you take your marketing agency to the next level and stand out from the competition? Tom Welbourne of The Good Marketer shares his top tips.
Date: 5 August 2024 By:
Breaking out of the silo
James Bennie, Area VP, Customer Success at impact.com, reflects on a session about breaking down silos and buying in to partnerships, at the recent iPX 2024 event in London
Date: 1 August 2024 By:
From micro to mighty: scale your business with smart marketing
Achieving the transition from start-up, micro business to scale up is no mean feat. We share some top tips to turbo-charge your growth strategy.
Date: 31 July 2024 By:
How does your content stack up against AI-generated content?
To stand out from AI-generated content, focus on creating unique value through proprietary data, real-world experience, and dedicated effort. This approach enhances SEO, builds credibility, and attracts new customers more effectively than relying on generic AI outputs.
Date: 29 July 2024 By:
Prepare your business for sale in 2024
Selling your business in 2024 requires meticulous planning, from evaluating its value and analysing financial performance to marketing and finding the right buyer. Understanding your reasons for selling, preparing thoroughly, and ensuring a smooth transition are crucial for maximising your business's worth and ensuring a successful sale.
Date: 24 July 2024 By:
Unveiling future trends in marketing
Changing client behaviour, digitisation and new technology, have transformed marketing. In this article, we explore how marketers must adapt their marketing tactics to remain competitive.
Date: 3 July 2024 By:
Five public relations mistakes you need to avoid
Public relations play a crucial role in shaping your business' reputation. Good PR can elevate your brand but mishandling public relations can be catastrophic. Here are five pitfalls to avoid.
Date: 2 July 2024 By:
Boosting Mac performance: tips creative software users
Designers and creatives often use resource-intensive software for their work. Here's how they can stop their devices from overheating.
Date: 28 June 2024 By:
How banks are leveraging SaaS solutions to transform customer service
Software as a Service solutions are transforming customer service in the banking sector. We explore the advantages of SaaS and look at specific examples and the future of SaaS-enabled customer service in the sector.
Date: 27 June 2024 By:
The evolution of digital marketing: then and now
The world of marketing is constantly evolving, and businesses have to stay ahead of the curve. We take a look at developments in the field of digital marketing over recent years.
Date: 27 June 2024 By:
Choosing a VPN: the questions you must ask
A virtual private network has become a vital tool for most businesses. How to ask the right questions to find the best VPN solution for your firm.
Date: 26 June 2024 By:
The evolution of public relations over the last five years
Marketing is ever-evolving as new media and technology come online. PR has changed too - the reach and speed of stories have rocketed in the digital age. Here's how PR has developed in recent years.
Date: 26 June 2024 By:
Grow your email list and conversions with a quiz lead magnet
Discover the benefits of using quizzes, strategies for promoting your quiz, tips for maximising their effectiveness and the steps to creating your very own quiz.
Date: 25 June 2024 By:
Approaching start up investors: using donuts charts
Many start up businesses fail to secure external funding due to poor presentation skills and inadequate pitches. Here's how donut charts can help.
Date: 24 June 2024 By:
Key considerations when buying a marketing database
Buying a marketing database can give you a head start when you're starting out but there are some key considerations before you take the plunge.
Date: 18 June 2024 By:
What every beginner needs to know about database marketing
A good database marketing strategy makes it possible to increase sales, identify priority accounts, and optimise return on investment. Here's what you need to know about database marketing.
Date: 18 June 2024 By: