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How to edit web content without losing your Google ranking
Sometimes you need to edit your online content. Perhaps to amend or add products and pricing. But how can you amend your web content without impacting your ranking? Find out how.
Date: 5 May 2023 By:
Why identity and access management is essential
Your business will face a range of online risks. Identity and Access Management can help protect your business from these risks.
Date: 25 May 2023 By:
Is a basic website good enough for your small business?
Do you really need a custom website or can you get away with building a website for your business using a site builder? We look at why using a professional will give you a more impactful result.
Date: 14 March 2024 By:
Opportunities for digital back-to-school sales increase
This year's annual InMobi Back-to-School survey reveals that in-person shopping is down but opportunities for online sales are up. We look at the main headlines.
Date: 30 August 2023 By:
Where should you place your CTAs?
Calls-to-action prompt your site users to take via clickable buttons or hyperlinks that lead directly to sales. They also help users navigate your site but only when they are placed properly. Read on.
Date: 19 September 2023 By:
Selling art online: navigating the digital landscape
Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.
Date: 1 March 2024 By:
Effective local search marketing strategies
Local search marketing is a great way to make your brand more discoverable to local customers. Discover five effective strategies for boosting your local search marketing.
Date: 12 October 2022 By:
The most interesting SEO trends in 2023
If you want to be found online, you need to keep up with the latest developments in SEO. We look at the some of the key trends in SEO in 2023.
Date: 18 September 2023 By:
Social ads vs search ads: key differences
Social and search ads can be valuable additions to a small business' marketing, but which is the right one for you and what's the difference? This blog explains all.
Date: 7 September 2023 By:
Cracking the trifecta of programmatic advertising
Agencies, brand advertisers and marketers only have seconds for their adverts to resonate and a matter of milliseconds for real-time bidding decisions. Here's how smart bid technology can give small businesses access to the right customers at the right time.
Date: 5 October 2023 By:
PI Live: Affiliate marketing is more relevant than ever
Learn where the affiliate marketing industry is and where the experts expect it to develop at PI LIVE Europe, this October.
Date: 19 October 2023 By:
A guide to optimising your Amazon listings
Discover how to optimise your Amazon listings to increase visibility and sales in this brief guide.
Date: 21 November 2023 By:
A review of the changes in PPC in 2023
We take a look back at the changes in 2023 in the world of PPC with Tom Welbourne of The Good Marketer from automation to the return to creativity in marketing.
Date: 9 January 2024 By:
How to identify the source of poor-quality PPC ad leads
Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.
Date: 5 March 2024 By:
Understanding how advertising research shapes the customer
You will have many touchpoints with your customers on their journey from awareness to purchase. Understanding these touchpoints can help you optimise your strategies and drive conversions.
Date: 12 March 2024 By:
Leverage the power of programmatic in 2024
Discover how brands can run effective programmatic campaigns using AI and machine learning to gather actionable insights without compromising consumer privacy.
Date: 15 March 2024 By:
How to generate hyper-targeted leads with PPC search ads
PPC search ads are shown to potential customers when they search using specific, pre-selected keywords or 'trigger' phrases. We explain how you can generate highly targeted leads with PPC ads.
Date: 28 March 2024 By: