Media advertising

Media advertising, sponsorship, outdoor advertising, direct mail and leafleting can be a cost-effective way to promote your business and boost sales.

11 simple ways you can market and advertise your start up business on a tiny budget from social networking to online directories and email marketing.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

If you want your business to stay in customers' minds, a slogan could make you stand out from the others. Here's how to write a compelling slogan.

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Traditional billboards still work in the digital era, for businesses large and small, as Paul Inman explains. Commuters remember these gigantic ads.

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, managing costs and campaign planning.

Sponsoring a local team, event or good cause doesn’t have to cost a lot and it can give your small firm great publicity and a sales uplift.

Local outdoor advertising sites such as hoardings, billboards and posters are cost-effective and they get results

How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results

A template for businesses to brief copywriters and graphic designers in order to create online content and printed marketing materials.[

Outdoor advertising puts your message in front of a big audience in a non-intrusive way. Start here and find out how it could help you.

Jackie Fast, MD of Slingshot Sponsorship, offers eight tips to help your business maximise its returns from sponsoring an event or sports team.

Online platforms are increasingly saturated so why not try a different approach? Stickers are cheap, flexible and can be used in a multitude of ways.

A freelance copywriter can write highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Hiring a freelance graphic designer can ensure that your business looks professional in its branding, in marketing materials and online; but how do you find the right designer?

Online directories can be a low-cost way of driving potential customers to your website. But how do you know which you should be advertising in?

Radio ads are a tried and tested way to reach a local audience, but you might not have even considered cinema or TV. Our overview of the benefits.

How to use advertising to grow your business, including online advertising such as Pay Per Click, as well as print ads, radio, TV and cinema advertising