Selling more to existing customers

One of the easiest ways to increase your revenue and profitability is to sell more to your existing customers. Up-selling is all about relevance.

Woman with ginger hair looking at her laptop while smiling
Article

Generate repeat sales online

Your website might be attractive, easy to navigate and buy from, so why don't more customers return? Emma Allen explains some possible reasons.

Cafe owner talks to her customer
Article

Know your customers better

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.