Market analysis

Start here for our quick guide to how to analyse and understand data on your market, customers, competitors, trends and opportunities.

Understanding how to use the internet effectively can help you find the information you want more easily, and be sure it's reliable.

Market research can provide you with a lot of extremely useful information, much of it for free. Read our introduction to market research.

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.