Create a brand

Small businesses need a brand too if they are to stand out in a crowded market. Discover how to create a valuable brand and how to exploit it for business advantage.

Creating an authentic brand for your small business that matches your USPs with your customers’ needs to create a powerful brand identity.

What is your brand worth and how can you increase its value? Shweta Jhajharia of the London Coaching Group shares tips for increasing brand equity.

Changing your business name? Checklist of key steps to take when you change the name of your business, from notifying Companies House to updating your website and literature.

A strong brand calls for a clear visual identity, effective messaging and a distinctive brand voice that resonates with your target audience.

If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form

If you are a small firm, you could be forgiven for thinking that branding is not important for small businesses, but this perception is wrong.

Renowned drag queen, Davina de Campo, shares five tips on how to build your own brand identity.

Rebranding your small business can give it new impetus especially your brand is underperforming. When to rebrand and how to make your new brand a success

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

Branding guru Dan Einzig suggests ten ways to build a brand for your small business to help you to stand out from the crowd

To be effective, your firm's brand identity must be consistent across your website, email and printed literature. Read our checklist.

Branding and business image are key considerations for start-ups. Ces Loftus-Price provides her golden rules for branding your new venture.

Many companies do not understand the important differences between brand and marketing. Find out why the two are important, but in different ways.

How to develop a unique selling proposition (USP) that will make your business stand out from the competition

Does your business need an image make-over? Refresh your firm by improving everything from your website, logo and premises to your customer service.

Find out how to build a brand for your small business, including creating a logo, registering a trademark and branding on a budget in these handy FAQs.

It is possible for start up businesses to create a strong brand from the outset. Find out how other businesses created their brand identify.

Hiring a freelance graphic designer can ensure that your business looks professional in its branding, in marketing materials and online; but how do you find the right designer?

Find out how you can stop others from damaging your business by registering or using the same or similar names or brands to yours.

Making the right impression when networking can have a powerful, positive impact cement the reputation of you and your business and ultimately make more sales.

How to encourage creative thinking in your business by being open to new ideas, brainstorming and rewarding problem-solving

The culture of sharing is already well-established among consumers. Now businesses are discovering that by collaborating they can reach new audiences.

The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.