Marketing essentials

Online marketing

A small business uses keywords on his website to boost customer numbers

Article

Keywords: a beginner's guide

Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads

Social media

Advertising

Female business owner writing an advertisement for her business

FAQs

Writing an advertisement FAQs

How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results

Customer care

Sales

Market research

Yellow scrunched up pieces of paper on a white background representing lightbulbs

FAQs

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper

FAQs

Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[