HELPING SMALL BUSINESSES SUCCEED
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Leveraging AI for small business marketing success
Artificial intelligence can help small businesses keep pace with their bigger rivals by levelling the playing field. We share some practical AI applications for small businesses.
Date: 11 December 2024 By:
How grocery software is transforming the retail experience
Learn how the world of grocery retail has been transformed in recent years by changing customer expectations and revolutionary grocery software.
Date: 19 December 2024 By:
How does your content stack up against AI-generated content?
To stand out from AI-generated content, focus on creating unique value through proprietary data, real-world experience, and dedicated effort. This approach enhances SEO, builds credibility, and attracts new customers more effectively than relying on generic AI outputs.
Date: 29 July 2024 By:
Ad-tech, advertorials and attention-based advertising
Looking for a way to stand out from the crowd? Discover how advertorials can capture and hold potential customers' attention.
Date: 24 October 2024 By:
The secret recipe for creator content - seven influencer tips
San Sareen, Regional Vice President EMEA at impact.com, shares the latest tools, tips, and best practices for this dynamic, innovative form of digital advertising
Date: 31 October 2024 By:
How video content can level up your social media strategy
If you’re not using video in your social media marketing, you are missing a trick. Discover five reasons for using video.
Date: 6 December 2024 By:
How marketers can use virtual reality to promote tourism
Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.
Date: 29 January 2024 By:
Your guide to winning with performance max campaigns
Maximize Performance Max Campaigns: Know your audience, automate, get creative, test, stay updated, focus on metrics, use ad extensions, optimize for mobile, watch competitors, utilize remarketing, learn from wins and losses. Crush digital advertising goals
Date: 23 February 2024 By:
Effective digital marketing for start ups
50% of UK start ups fail within three years. We share start up tips for surviving the Death Valley curve – that tricky period when your start up is operational but is yet to achieve positive cashflow.
Date: 20 March 2024 By:
The evolution of digital marketing: then and now
The world of marketing is constantly evolving, and businesses have to stay ahead of the curve. We take a look at developments in the field of digital marketing over recent years.
Date: 27 June 2024 By:
How to promote your business with Instagram influencers
Partnering with the right influencers can take your small business to the next level. Discover how you can use influencers in your marketing and brand awareness activities.
Date: 6 August 2024 By: