Marketing blog

Latest blogs

How to compress a video for email

Date: 27 March 2025

By:

Content marketing trends in 2025

Date: 26 March 2025

By:

A woman with email icons on a screen
Blog

Top five email marketing agencies

Email marketing remains a key digital marketing tool for businesses of all sizes. Using a professional email marketing agency can help you maximise the potential of your email marketing efforts.

Date: 20 May 2024 By:

An open sign in a shop window.
Blog

How to start a business in the UK

Open a business in the UK as a non-resident with this handy guide. Discover the key steps you need to take on your UK start up journey.

Date: 17 May 2024 By:

Two US food influencers try out new ingredients in their vlog
Blog

How to choose an influencer marketing agency in the US

Selecting an influencer marketing agency that aligns perfectly with your brand's vision and goals can help your brand reach new customers. Here's how to pick the right agency.

Date: 15 May 2024 By:

An influencer records a TikTok video
Blog

The role of brand personalities and values in TikTok Ads

Your TikTok videos must reflect your brand personality and values. Tom Welbourne of The Good Marketer tells us what we need to know about showcasing our brands and values in our TikTok videos.

Date: 7 May 2024 By:

Google Ads offers a user the chance to choose their PPC keywords
Blog

How to generate hyper-targeted leads with PPC search ads

PPC search ads are shown to potential customers when they search using specific, pre-selected keywords or 'trigger' phrases. We explain how you can generate highly targeted leads with PPC ads.

Date: 28 March 2024 By:

A team work on a digital marketing strategy
Blog

Effective digital marketing for start ups

50% of UK start ups fail within three years. We share start up tips for surviving the Death Valley curve – that tricky period when your start up is operational but is yet to achieve positive cashflow.

Date: 20 March 2024 By:

A woman places an online order thanks to a sales promo email
Blog

Ideas to boost your ecommerce business' sales

A sale is not just about shifting old stock by offering a discount. It is a good opportunity to boost year-round conversions and build relationships with your customers.

Date: 19 March 2024 By:

A software development team collaborate to move the project forward
Blog

Software development failures: why projects fail

Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.

Date: 10 January 2024 By:

Using email marketing apps can make it simpler and more effective.
Blog

12 email marketing tools to use in 2024

Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.

Date: 12 December 2023 By:

An attractive woman shops in a zero-waste shop
Blog

Green marketing: promoting a brighter future

As consumers become increasingly environmentally conscious, businesses need to adopt more eco-friendly practices. Businesses must also adopt green marketing to promote their green credentials.

Date: 24 October 2023 By:

A man decides to create more video content for his website
Blog

The most interesting SEO trends in 2023

If you want to be found online, you need to keep up with the latest developments in SEO. We look at the some of the key trends in SEO in 2023.

Date: 18 September 2023 By:

A point-of-sale stand next to a checkout in a supermarket
Blog

Elevating sales through point-of-sale marketing

Point-of-sale marketing is a powerful way to encourage shoppers to make impulse purchases, try new lines or simply help you shift old stock - ultimately boosting your bottom line.

Date: 23 August 2023 By:

Engaging with local customers using different social media channels
Blog

Why you should maintain a varied social media presence

Different social media platforms will attract different audiences. That's why your business needs to engage with your audience on multiple platforms.

Date: 17 August 2023 By:

AI joins the marketing team to create deeper and more impactful social media campaigns
Blog

Can pioneering tech secure unforgettable customer experiences?

Discover how AI and VR are revolutionising social media marketing, creating impactful, personalised interactions between companies and their customers.

Date: 15 August 2023 By:

A music producer is working on a music track in a studio.
Blog

The best way to grow your music business

Who hasn't dreamt of fame and fortune at some point. If you want to make it in the music industry, you can use the power of streaming services and social media to grow your audience and your fortunes.

Date: 10 August 2023 By:

An influencer is demonstrating the latest beauty products on her TikTok shop
Blog

The benefits of the TikTok Shop for ecommerce businesses

The TikTok Shop allows users to discover and purchase products directly from their favourite TikTok content creators or through brand advertisements. Here's how it can help your ecommerce business.

Date: 1 August 2023 By:

A brand agency review all customer touch points to build a consistent brand approach
Blog

Why does your business need a brand experience agency?

Brand experience is no longer optional but is a strategic imperative for small businesses aiming for sustainable growth. Discover how working with a brand experience agency is important.

Date: 23 June 2023 By:

What does the * mean?

If a link has a * this means it is an affiliate link. To find out more, see our FAQs.