HELPING SMALL BUSINESSES SUCCEED
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Is a basic website good enough for your small business?
Do you really need a custom website or can you get away with building a website for your business using a site builder? We look at why using a professional will give you a more impactful result.
Date: 14 March 2024 By:
Understanding how advertising research shapes the customer
You will have many touchpoints with your customers on their journey from awareness to purchase. Understanding these touchpoints can help you optimise your strategies and drive conversions.
Date: 12 March 2024 By:
How to identify the source of poor-quality PPC ad leads
Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.
Date: 5 March 2024 By:
Selling art online: navigating the digital landscape
Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.
Date: 1 March 2024 By:
Your guide to winning with performance max campaigns
Maximize Performance Max Campaigns: Know your audience, automate, get creative, test, stay updated, focus on metrics, use ad extensions, optimize for mobile, watch competitors, utilize remarketing, learn from wins and losses. Crush digital advertising goals
Date: 23 February 2024 By:
Maximise your sales funnel with these lead gen strategies
In this article, we share tips that will help you generate more leads from organic traffic channels, paid media, and lead providers, boosting customer acquisition and growing your bottom line.
Date: 12 February 2024 By:
Small business marketing tips
This blog provides small business owners with actionable marketing tips. Whether you're starting out or refining existing strategies, these insights will help your business stand out in the crowd.
Date: 30 January 2024 By:
How marketers can use virtual reality to promote tourism
Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.
Date: 29 January 2024 By:
Five SME tips for managing returns
Read the five top tips for managing returns as a SME from Capital on Tap.
Date: 17 January 2024 By:
Ten marketing ideas for small businesses in 2024
Give your small business marketing a boost in 2024 with ten marketing ideas that can raise brand awareness, improve customer loyalty or help you convert interest into sales.
Date: 16 January 2024 By:
Small business guide to creating a winning loyalty program
Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.
Date: 11 January 2024 By:
Software development failures: why projects fail
Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.
Date: 10 January 2024 By:
A review of the changes in PPC in 2023
We take a look back at the changes in 2023 in the world of PPC with Tom Welbourne of The Good Marketer from automation to the return to creativity in marketing.
Date: 9 January 2024 By:
Bootstrap your micro business to success
A guide to essential strategies that micro-businesses can adopt to propel their business growth including networking and partnerships, technology and branding.
Date: 5 January 2024 By:
How to increase your leads to hit your targets
What can you do when your marketing strategy is not hitting the mark? The experts from Mediahawk share four steps you can take to revitalise your activity and results.
Date: 12 December 2023 By:
12 email marketing tools to use in 2024
Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.
Date: 12 December 2023 By:
15 reasons to use project management apps
There's a wide array of project management techniques that can be confusing. That said, these techniques can help your business to grow and succeed. Here's why you should use project management apps.
Date: 5 December 2023 By: